|
|
The Anglican Church in Tasmania Search |
|
a healthy church...transformingLIFE |
|
|
|
|
|
December 2005 |
|||
|
|
||||
P.S.A familiar scene: 6.30pm, dinner ready, kids cruising, cats prowling. The phone rings: a private number. Hello? (Hyper-cheery) Hi, Miz Wegman. How are you today? (Sigh) Who wants to know? Hi, it's Kim from Spiffy Marketing. I hope you have had a fabulous day. Hhmmm… what are you selling? Oh, I'm not selling anything. I want to talk to someone aged between 18 and 25 who has a job and uses blue toothpaste. (Another sigh) Sorry; no-one here in that age bracket. Oh, what a pity. I'm really sorry, but I need just two more interviews to fill my quota for the day. There's other employed people here who sometimes use blue toothpaste. One of them could talk to you. No, no, that's OK. We are targeting a particular demographic. Fair enough. So you aren't interested in anyone else? I am so sorry. We are only interested in specific people. Our clients demand really accurate results from our data – the demographic is very important. We spend a lot of time selecting our target groups for maximum research effect. Hhmmm...OK. Bye. Seeya…thank you so much. Have a nice day… (Muttering) 6.30pm? Bit late for that… Thank you God that you called at Christmas to tell us that you really love us – particularly and individually: not just as part of a target market demographic.
|
|
|||
